Uncommon Ground – Rising From The Ashes

There is a growing consensus that this crisis is unlike any other, that it’s a discontinuity with potential for great change.
The airy cafe at London’s British Museum, just across a hallway exhibiting newly discovered mummies of sacred animals from ancient Egypt, was the perfect place to chat with John Elkington about the Phoenix Economy.
John, who coined the phrase “triple bottom line”, to include not just profits, but people and the planet, now believes that a new business ethos will rise from the ashes of the current crisis.

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